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Ron Sanchez

Visiting professor , Ph.D.
Ron Sanchez

Department of Innovation and Organizational Economics

Kilevej 14a, 3th floor
DK-2000 Frederiksberg, Denmark

Tel.: 38152549
Fax:+45 3815 2540
E-mail: sanchez@cbs.dk

• CV
• Research@CBS

Link to this homepage: uk.cbs.dk/staff/sanchez

General Research and Teaching Interests

Management issues at the interfaces of strategy, technology management, and marketing.

Current Research Project

Modularity in product development, knowledge management, and organizational learning

Since 1991 I have been researching the uses - both actual and potential - of modular architectures as frameworks for managing product development, for identifying key forms of technological knowledge in organizations, and for bringing strategic direction and focus to organizational learning in developing new technologies. During this time I have developed close working relationships with Philips, General Electric, Chrysler, and several other global technology firms. Currently I am most actively working with Philips CFT (Center for Industrial Technology) at the firm's world headquarters in Eindhoven, The Netherlands, in preparing a number of research publications based on Philips' experiences in broadly implementing modular development strategies and processes. This work involves field studies at several Philips product divisions and business groups in the USA, Europe and Asia.

Ron Sanchez is also a Linden Visiting Professor in Industrial Analysis at the Lund Institute of Economic Research in Sweden.

Primary research areas

• Modular architectures in products, processes, and knowledge management
• Theory and practice of competence-based strategic management
• Knowledge management and strategic organizational learning
• Options theory in strategic management
• Strategic flexibility

Selected publications

For a full list of publications, please refer to the CV.

Books published:

Sanchez, Ron, editor (2001). Knowledge Management and Organizational Competence, Oxford: Oxford University Press.

Sanchez, Ron, and Aimé Heene (2004). The New Strategic Management: Organization, Competition, and Competence (textbook), New York and Chichester: John Wiley & Sons.

Journal articles published:

Sanchez, Ron, and Joseph T. Mahoney (1996). "Modularity, flexibility, and knowledge management in product and organization design," Strategic Management Journal, Vol. 17 (winter special issue), 63-76.

Sanchez, Ron (1999). "Modular architectures in the marketing process," Journal of Marketing, Vol. 63 (special issue 1999), 92-111.

Sanchez, Ron (2000). "Modular architectures, knowledge assets, and organizational learning: New management processes for product creation," International Journal of Technology Management, Vol. 19(6), 610-629.

Sanchwz, Ron, and Robert P. Collings (2001). "Competing - and learning - in modular markets," Long Range Planning, Vol. 34(6), 645-667.

Sanchez, Ron (2003). "Integrating transactions costs theory and real options theory," Managerial and Decision Economics, Vol. 24(4), 267-282.

Sanchez, Ron (2004), "Understanding competence-based management: Identifying and managing five modes of competence," Journal of Business Research, Vol. 57(5), 518-532.

Sanchez, Ron (2004). "Creating modular platforms for strategic flexibility," Design Management Review, Vol. 15(1), 58-67.

Chapters in books - published:

Sanchez, Ron (2001). "Resources, dynamic capabilities, and competences: Building blocks of integrative strategy theory," in Rethinking Strategy, Tom Elfring and Henk Volberda, editors, Thousand Oaks, CA: Sage Publications.

Sanchez, Ron (2002). "Analyzing internal and competitor competences: Resources, capabilities, and management processes," 344-371 in The Handbook of Strategy, David Faulkner, editor, Oxford: Oxford University Press.