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Management of Innovation and Business Development

Innovation has become the key to competitive advantages, and companies realise that commercialisation of new products and services require particular types of managerial skills. To become successful, innovations must be leveraged through the broader effort of business development. Without the competencies required to combine these challenges, commercialisation of innovation most often fails. The MIB concentration prepares students for these challenges, whether they will meet them as managers in service and manufacturing industries, or as entrepreneurs building new companies.

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Strategic response to innovation challenges

Managers and entrepreneurs need skills to analyse the dynamics of their competitive environment and the scope for strategic response. They must balance contradictory expectations and demands from customers, business partners and other stakeholders. Students learn the analytical skills and tools required to meet these challenges in visionary, multidisciplinary and integrative management. They learn to critically analyse the dynamics of the business environment and the scope for strategic response. Additionally, students learn to analyse and manage innovation and commercialisation activities in knowledge-intensive companies, and they are trained in identifying and overcoming the barriers to change. Case-based exercises and projects carried out by study groups in companies form an essential part of the learning process.

Please find a detailed description of the elective courses at CBS here

Want to learn more about the other concentrations? Go back to the website of MSc in Economics & Business Administration

Get a Double Degree
CBS Graduate School and Università Bocconi, Milan, Italy have signed a Double Degree agreement for the MIB concentration. This means that if you choose the MIB concentration, you will have the possibility of studying at Bocconi for one year after having completed your first year of studies at CBS.




Last updated by Communications & Marketing 22/12/2008