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Taught in Danish

EMF is an analytical and decision-oriented marketing concentration that focuses on the customer and the facts. In other words, emphasis is put upon marketing decisions made on the basis of information furnished through the analysis of relevant data concerning the market, competitors, consumers and customers.

Different Markets

You have the opportunity to work with the problems that arise, when products and services are developed and marketed on different markets (both the consumer market and the business-to-business market).

Important topics include:

• The marketing of products and services
• Strategic marketing planning
• Tactical marketing decisions
• Choice of marketing mix (price, distribution, advertising, additional promotions etc.)
• Gathering, analysing and applying market and customer data
• Financial management of marketing activities
• The newest theories, methods and analytical tools within marketing
• Different marketing strategies and business parameters as well as their application
• Establishment and adaptation of information for a company’s marketing decisions
• Financial management and follow-up activities.

Would you like to learn more about other concentrations? Please return to the website of MSc in Economics & Business Administration

Last updated by Communications & Marketing 14/01/2009