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Mette Morsing

Mette Morsing
Professor , PhD
Mette Morsing

CBS Center for Corporate Social Responsibility (cbsCSR)

Porcelænshaven 18B, ground floor
DK-2000 Frederiksberg

Tel.: +45 3815 3205
Fax:+45 3815 3840
E-mail: mm.ikl@cbs.dk



Link to this homepage: uk.cbs.dk/staff/mmo

Affiliated with Department of Intercultural Communication and Management

Mette Morsing researches and teaches in organizations’ internal and external communication in relation to CSR. In particular she is interested in areas of identity, corporate branding, integrated communication, transparency, stakeholder relations, ethics and responsible leadership. Mette Morsing participates in a number of international and national research projects and from 2009 till 2011 she leads the 3 year research project on CSR and online communication “Responsible Business in the Blogosphere” supported by the Strategic Research Council under the Danish Ministry of Science. Since 2002 Mette Morsing has served as the founding director of cbsCSR, which is CBS’ research center on CSR, and today the center has a long line of research projects with a large group of ph.d. students. Morsing is the supervisor of a groups of ph.d. students with research interests in CSR, ethics and communication. Morsing has received prizes for research within CSR, and she is often invited to speak at international conferences about CSR. Morsing is a member of a number of international and national committess and boards with relation to CSR. Recently, she was invited by the Danish Minister of Trade and Commerce to join the National Council for Corporate Responsibility.


Primary research areas

  • Corporate Social Responsibility (CSR)
  • Sustainability
  • Corporate Communication
  • Identity
  • Corporate branding
  • Values, ethics, leadership


Administrative functions

Director CBS Center for Corporate Social Responsibility (cbsCSR)

Vice-Chair of the Management Board of The European Academy of Business in Society (EABIS)



Selected publications

  1. Morsing, M & Oswald, D. (2009). Sustainable leadership: management control systems and organizational culture in Novo Nordisk A/S. Corporate Governance: The International Journal of Business in Society, vol. 9, issue 1, pp. 83-99
  2. Morsing, M. and Perrini, F. (2009) Editorial: CSR in SMEs. Do SMEs matter for the CSR agenda?, Introduction paper to special issue edited by Morsing, M. and Perrini, F., Business Ethics: a European Review, vol. 18, no. 1, pp. 1-6
  3. Morsing, M. (2009). Corporate Social Responsibility in Organizational Behavior. In: Smith, C. and Lenssen, G. (Eds.) Mainstreaming Corporate Responsibility. Cases and Text for Integrating Corporate Responsibility across the Business School Curriculum. London: John Wiley, pp. 438-447
  4. Morsing, M & Oswald, D. (2009). Novo Nordisk A/S: Integrating sustainability into business practice. In: Smith, C. and Lenssen, G. (Eds.) Mainstreaming Corporate Responsibility. Cases and Text for Integrating Corporate Responsibility across the Business School Curriculum. London: Wiley (OBS: reprint of journal article), pp. 142-166
  5. Frandsen, S. & Morsing, M (2009) Udfordringer og muligheder ved at anvende CSR som employer branding-strategi. I: Engelund, H. og B. Buchhave (red.) Employer branding som disciplin. København:Samfundslitteratur, pp. 255-268
  6. Christensen, L.T., Morsing, M. and Cheney, G. (2008) Corporate Communications: Convention, Challenge, Complexity. London: Sage Publications . 251 pages
  7. Morsing, M., Vallentin, S. & Hildebrandt, S. (Eds.) (2008) Forretning eller ansvar? Social ansvarlighed i små og mellemstore virksomheder. Copenhagen: Børsens Forlag. 302 pages
  8. Christensen, L.T. and Morsing, M. (2008) Bag om Corporate Communication. Copenhagen: Samfundslitteratur (2 revised edition). 172 pages
  9. Morsing, M., Schultz, M. & Nielsen, K.U. (2008) The catch 22 of communicating CSR: Findings from a Danish study. Journal of Marketing Communications, vol. 14, no. 2, pp. 97-111
  10. Christensen, L.T., Cornelissen, J. and Morsing, M. (2007). Corporate communications and its critics: A comment on Llewellyn and Harrison. Human Relations, vol 60, no. 40, pp. 653-661
  11. Guthey, E. Morsing, M. and Langer, R. (2006). La responsibilidad social corporative como moda de gestión empresarial. Harvard-Deusto Business Review, no. 150, October, pp. 56-67
  12. Morsing, M. and Schultz, M. (2006). Corporate social responsibility communication: stakeholder information, response and involvement strategies. Business Ethics: a European Review, 15(4), pp. 323-338
  13. Morsing, M. (2006). CSR as strategic auto-communication – on the role of external stakeholders for member identification. Business Ethics: A European Review, 15 (2), pp.171-182
  14. Morsing, M. and Beckmann, S.C. (Eds.) (2006). Strategic CSR Communication. Copenhagen: DJØF Publications. 301 pages
  15. Kakabadse, A. and Morsing, M. (Eds.) (2006). Corporate Social Responsibility – Reconciling Aspiration with Application. London: Palgrave MacMillan. 311 pages
Full publication list (pdf)



Last updated by Jonas Tue Eder Hansen 02/10/2009